HMF Motors Ltd (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
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1. Who We Are

Business Name: HMF Motors Ltd
Registered Address:
Commercial Street Garage
Commercial Street
Burslem
Stoke-on-Trent
ST6 3JW
United Kingdom

Telephone: +44 7459 935951
Website: https://hmfmotor.co.uk

HMF Motors Ltd is the data controller responsible for your personal data.
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2. Information We Collect

We may collect the following personal information:

a) Information you provide
    •    Name
    •    Phone number
    •    Email address
    •    Address (where required for purchases or invoicing)
    •    Vehicle enquiry and purchase details

b) Information collected automatically
    •    IP address
    •    Browser and device type
    •    Pages visited and interaction data

This information helps us improve our website and services.
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3. How We Use Your Information

We use your information to:
    •    Respond to enquiries and messages
    •    Arrange vehicle viewings and sales
    •    Provide broker or sourcing services
    •    Process payments and deposits
    •    Comply with legal and regulatory obligations
    •    Improve customer service and website performance

We do not sell or rent your personal data.
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4. Lawful Basis for Processing

We process your personal data based on:
    •    Contractual necessity
    •    Legitimate business interests
    •    Legal obligations
    •    Consent (where required)
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5. Sharing Your Information

We may share your data with:
    •    Finance providers (where applicable)
    •    Warranty providers (if selected)
    •    Payment service providers
    •    Professional advisers (accountants or legal advisers)

All third parties are required to protect your data appropriately.
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6. Data Retention

We retain personal data only for as long as necessary:
    •    Enquiries: up to 12 months
    •    Sales and financial records: up to 6 years (legal requirement)
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7. Your Rights

You have the right to:
    •    Access your personal data
    •    Request corrections
    •    Request deletion
    •    Object to or restrict processing
    •    Withdraw consent at any time
    •    Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk
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8. Cookies

Our website uses cookies to enhance functionality and user experience. You can control cookies through your browser settings.
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9. Data Security

We take reasonable technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.
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10. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices or content.
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11. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page.
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12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

📍 HMF Motors Ltd
Commercial Street Garage, Commercial Street
Burslem, Stoke-on-Trent
ST6 3JW, United Kingdom

📞 Phone: +44 7459 935951